Sep

28

Using social media networks to market one’s products and services is a cost-effective way to attract new customers, address loyal customers concerns and accept feedback that can benefit the business.

Here are basics of social media marketing suggested by Jeremy Hunt, Social Media Grunt, to help you start your way to become a wizard of social media marketing.

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Sep

27

A few BPO industry executives in India determine that the worst of the global recession is over. By the end of 2009, outsourcing deals are expected to pick up, orders to start coming in.

However, the end of 2009 is still a few months away so the race of outrunning the effects of recession is still far from over. Learn what India IT Inc. has been doing to lighten the load and gain speed over their competitors.

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Sep

24

It gets me down to read that the Philippines dropped several ranks in two recent surveys in global and IT competitiveness performed by two economic organizations.

These studies used benchmarks in overall business environment, government IT policies, Institutions, macroeconomic stability and many others as criteria.

Makes me wonder briefly why the Philippines ranked lower than last 2008? What geo-socio-political event could have such an effect in such a short time.

Then it hit me, of course! We’re months away from the National Elections!

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Sep

16

Hybridization is a natural occurence which simulates evolution and precipitates survival. The peppermint is one hardy example of hybridization. Humans have also utilized hybridization to get the best of both worlds.

As Stephanie Overby reports in her CIO.com article, Bangalore film MindTree is offering a hybrid of two traditional pricing for its off-shore IT services, the time-and-materials and fixed pricing. However, the article begs the question if this is really an innovation of a pricing model just a slick marketing tool?

You decide.

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