The B2C Strategy

December 31, 2010 | Leave a Comment


Is your enterprise’s products and services need customers?

Maybe this New Year, it’s about time to think on marketing on a global stage through outsourcing and electronic commerce.

Partnering with an outsource service provider in a robust region (like say Asia, Philippines, Cebu) can help bring new customers and more profit for your enterprise.

The world’s largest retailer is doing it, why shouldn’t you?

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2010 will probably be best remembered as the year when joining an online community has become a social obligation.

Social networking has become mainstream.

Online communities, Facebook in particular, is no longer just a virtual place where members catch up with friends. These have become virtual stages where people present their lives to a public audience, depending on the privacy settings.

Unlike traditional media like TV and print where only the celebrities and newsmakers got to tell their stories, social networks give previously anonymous people the platform to broadcast their lives and their consumer preferences to the world.

The sudden visibility of millions online has reinforced existing trends and spurred new ones.

The larger and increasingly anonymous the audience becomes; the bigger the need to stand out from the crowd. The act of consumption itself becomes an exercise in self-validation. Consumers buy stuff, do things and visit places that generate maximum interest and comments from a netizen audience.

Get to know the new consumer trends borne from social networking.

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The Philippines may have overtaken India as the leading destination for business process outsourcing (BPO), but the challenges facing the industry are the same as when it started growing eight years ago.

Talent and cost are still prime considerations for companies to work with BPO providers.

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Airline carriers Philippine Airlines and AirPhil Express address the increasing demand for flight connectivity in the country this season and in the years to come.

Low-cost carrier AirPhil Express beefs up its fleet with its recently acquired six Airbus A320, expanding its fleet to 14 aircraft.

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