The B2C Strategy

December 31, 2010 | Leave a Comment


Is your enterprise’s products and services need customers?

Maybe this New Year, it’s about time to think on marketing on a global stage through outsourcing and electronic commerce.

Partnering with an outsource service provider in a robust region (like say Asia, Philippines, Cebu) can help bring new customers and more profit for your enterprise.

The world’s largest retailer is doing it, why shouldn’t you?

Wal-Mart Stores Inc has invested in 360buy Jingdong Mall, China’s top online seller of consumer electronics and communication products, in a push to extend Walmart’s reach to more Chinese buyers.

Chinese online business-to-consumer (B2C) company 360buy Jingdong Mall secured $500 million in funding from six strategic partners, including Wal-Mart, a 360buy spokeswoman said on Friday.

Wal-Mart’s has been eager to tap into the pocketbooks of China’s burgeoning middle class, and earlier this year launched in China an e-commerce site for its Sam’s Club warehouse stores.

“It’s a smart move for them (Wal-Mart), because 360buy, in my opinion, is one of the best B2C online companies in China today”

Michael Clendenin, managing director of RedTechAdvisors, a technology research firm.

China’s massive e-commerce market is highly fragmented and competitive, where 360buy battles Taobao, a unit of Alibaba Group and E-Commerce China Dangdang Inc for dominance. 360buy had 14.1 percent of China’s B2C market in the third quarter while Dangdang had 3.7 percent, according to data from Analysys International.




Outsourcing Solutions, Inc. – your outsourcing partner!


“Wal-Mart invests in Chinese e-commerce firm.” 25 December 2010. Reuters-The Manila Bulletin. Accessed 27 December 2010. Link Here.


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