Nov

3

Customer relationship management (CRM) consist of methods of interaction with customers.

The information collected via CRM can be used for promotion and surveys, such as polling for customer satisfaction. CRM methodology include employee training and specific functions software, handling incoming customer communication like phone calls and e-mail.

CRM Initiatives often fail because implementation was limited to software installation, without providing the context, support and training for employees.

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Oct

29

Following the declaration of British Council in naming Cebu as the “Creative City” in the Philippines,  the province has yet to step up in professionalizing the industry and achieve its goal to be the legitimate design capital in the Philippines, or in Asia.

Once Cebu maximizes its creative industry, it can be another powerful economic engine for the province.

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Oct

27

The following are excerpts from an interview of Marife Zamora, Vice President and Country Manager of Convergys Corp, Philippines.

She cites the Filipinos’ affinity for Western culture and their customer-centered approach as key factors which makes the Philippines the most prized off-shoring and outsourcing destination for clients around the world.

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Oct

25

Large business process outsourcing (BPO) companies in the Philippines seriously consider targetting domestic clients in the yet-to-be-tapped large local outsourcing market.

BPO companies, like Aegis PeopleSupport, open up outsourcing services for local companies involved in banking, technical support, travel and hospitality, healthcare, media and publishing.

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