The province embarks on a social marketing program to help announce that Cebu, Philippines is open to global business and trade.

Research, Education and Institutional Development Foundation Inc. (REID) reports that while the country has established a social marketing program composed of officials from the Department of Tourism, Department of Transportation and Communications and airport authorities to market the country, Cebu can embark on its own promotional campaign.

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Janette Toral of Digital Filipino shares insights from an interview with digital strategist and consultant Lawrence Villegas on why entrepreneurs and enterprises should considering to work with bloggers to expand their products/services/brands’ prominence online.

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Search engine optimization (SEO) and search engine marketing (SEM)—  both utilize search engines as vehicles to generate leads to promote products and/or services through a website.

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Many companies and businesses have their own websites, in order to generate market leads and make a sale. However, just placing a website online isn’t enough, one has to generate traffic to the website.

Is your company looking to invest into search engine optimization services to make sure your company website is at the top spot in Google, Yahoo! and Bing search results?

But you have no clear idea on how to go about on contextual advertising, sponsorships in social networks other paid advertisements related to site promotion?

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