Many companies and businesses have their own websites, in order to generate market leads and make a sale. However, just placing a website online isn’t enough, one has to generate traffic to the website.

Is your company looking to invest into search engine optimization services to make sure your company website is at the top spot in Google, Yahoo! and Bing search results?

But you have no clear idea on how to go about on contextual advertising, sponsorships in social networks other paid advertisements related to site promotion?

Good business columnist Chris Malazarte shares insight and information on how to make search engine optimization work for you as an investment, and not as a nightmare. Apply the following steps.

1. Determine first whether or not the business’ needs search engine optimization.

2. Assign a budget for search engine optimization (SEO) services and commit to it for long term.

3. Hire the right search engine optimization (SEO) services provider.

4. Make sure how the SEO provider updates your website and how often it gets updated.

5. Determine if the SEO provider can also do a more consolidated marketing campaign, merging traditional marketing with that of SEO.


Malazarte, Chris. “Choosing an SEO Provider.” 6 February 2010. The Freeman. Accessed 7 February 2010. Link Here

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