The immediate passage of Senate Bill (SB) No. 3071 or the “Philippine Design Competitiveness Act” will support to the country’s the creative industry and generate jobs.

The bill will institutionalize a national design policy framework to develop the Philippines’ design initiatives, innovations, and competitiveness.

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The Philippines can learn from the success of creative industries in Japan and South Korea as creative industries in the Philippines seem to operate underground. Most of those who create are not entrepreneurs and remain invisible to the market.

As creative industries accounted for less than five percent of the Philippines gross domestic product, this figure is too low and that the country can do more.

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Due to insufficient support from government and academe, Cebu has a gap when it comes to skills in original, industrial design.

“Filipinos in general are very creative. With enough training and conducive facility with the help of all stakeholders, we can definitely reap more. We have a big potential.”

— Kenneth Cobonpue, world-renowned furniture designer, during a forum for industrial design.

In light of this gap, measures are currently being taken to fill it.

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