Feb
21
Cebu and KPO
February 21, 2011 | 2 Comments
As the information and communication technology (ICT) center of the Philippines, Cebu has more than 100 established business process outsourcing companies.
At the heart of Cebu City is an ICT special economic zone, Asiatown IT Park, that aids the sector’s growth from what the industry considers a tier-II destination toward a tier-I status.
Cebu has untapped and low-cost resources, developing infrastructure and lower real estate cost, which makes it more enticing to the knowledge process outsourcing (KPO) market.
Feb
16
4 C’s of Crystal clear, Effective Communication
February 16, 2011 | Leave a Comment
How is it possible for popular speakers, or writers, to grab the attention of their audiences?
When marketing a product or service, you would want absolutely pull and hold people’s concentration on your spiel to make a sale or close a deal. How to do it effectively is the question.
The conceptualization and communication of effective marketing messages requires skill and experience in order to be learned and mastered. Here are four C’s of communication to make your marketing effective: 1) credibility, 2) comprehension, 3) connection and 4) contagiousness.
Jan
30
Successful Project Management
January 30, 2011 | Leave a Comment
Projects are different from regular routines and operations of the organization because they are usually one-time endeavors with a specific set of goals.
Projects may range from small-scale undertakings involving a special team to organization-wide projects that require the participation of every department and organization member.
Projects are undertaken using resources specially allocated for it by the organization and have to be completed within a limited time frame.
Effective project management or project management services are important to make sure that all activities in line with the special undertaking are properly planned, organized, implemented, coordinated and monitored.
There are several techniques and approaches that can be applied in order to properly manage a project.
Jan
21
Segmenting, Targeting and Positioning your Company in the Right Markets.
January 21, 2011 | Leave a Comment
What is the ultimate source of growing your business?
In the 70’s and 80’s; it was new products and services! If you build a better mousetrap, and the world will knock on your door.
Then in the ’90s, when David Aaker popularized the strategy and structure of market management, it became clear that products were second only to market segments.
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