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The B2C Strategy

December 31, 2010 | Leave a Comment

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Is your enterprise’s products and services need customers?

Maybe this New Year, it’s about time to think on marketing on a global stage through outsourcing and electronic commerce.

Partnering with an outsource service provider in a robust region (like say Asia, Philippines, Cebu) can help bring new customers and more profit for your enterprise.

The world’s largest retailer is doing it, why shouldn’t you?

Wal-Mart Stores Inc has invested in 360buy Jingdong Mall, China’s top online seller of consumer electronics and communication products, in a push to extend Walmart’s reach to more Chinese buyers.

Chinese online business-to-consumer (B2C) company 360buy Jingdong Mall secured $500 million in funding from six strategic partners, including Wal-Mart, a 360buy spokeswoman said on Friday.

Wal-Mart’s has been eager to tap into the pocketbooks of China’s burgeoning middle class, and earlier this year launched in China an e-commerce site for its Sam’s Club warehouse stores.

“It’s a smart move for them (Wal-Mart), because 360buy, in my opinion, is one of the best B2C online companies in China today”

— Michael Clendenin, managing director of RedTechAdvisors, a technology research firm.

China’s massive e-commerce market is highly fragmented and competitive, where 360buy battles Taobao, a unit of Alibaba Group and E-Commerce China Dangdang Inc for dominance. 360buy had 14.1 percent of China’s B2C market in the third quarter while Dangdang had 3.7 percent, according to data from Analysys International.

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Outsourcing Solutions, Inc. – your outsourcing partner!

Reference:.

“Wal-Mart invests in Chinese e-commerce firm.” 25 December 2010. Reuters-The Manila Bulletin. Accessed 27 December 2010. Link Here.


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