Jun

16

The province embarks on a social marketing program to help announce that Cebu, Philippines is open to global business and trade.

Research, Education and Institutional Development Foundation Inc. (REID) reports that while the country has established a social marketing program composed of officials from the Department of Tourism, Department of Transportation and Communications and airport authorities to market the country, Cebu can embark on its own promotional campaign.

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May

25

Janette Toral of Digital Filipino shares insights from an interview with digital strategist and consultant Lawrence Villegas on why entrepreneurs and enterprises should considering to work with bloggers to expand their products/services/brands’ prominence online.

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May

21

Search engine optimization (SEO) and search engine marketing (SEM)—  both utilize search engines as vehicles to generate leads to promote products and/or services through a website.

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