The Business Processing Association of the Philippines reports that the business process outsourcing (BPO) industry in the Philippines is keen on entering new markets. The BPO sector pushes into new markets such as the United Kingdom and Asia-Pacific.

Because of the growth of the Asia-Pacific region, the sector is looking to capitalize on its language and communication capabilities. The biggest demand is for Korean, Japanese and Chinese Mandarin.

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The third annual International Outsourcing Summit will take place in the Philippines this coming October 11 to 12.

Organized by the Business Processing Association of the Philippines (BPAP) and other key partners, this year’s Summit will feature presentations and panel discussions with more than 60 top executives and analysts from leading organizations.

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The following are excerpts from an interview of Marife Zamora, Vice President and Country Manager of Convergys Corp, Philippines.

She cites the Filipinos’ affinity for Western culture and their customer-centered approach as key factors which makes the Philippines the most prized off-shoring and outsourcing destination for clients around the world.

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