The Philippines can learn from the success of creative industries in Japan and South Korea as creative industries in the Philippines seem to operate underground. Most of those who create are not entrepreneurs and remain invisible to the market.

As creative industries accounted for less than five percent of the Philippines gross domestic product, this figure is too low and that the country can do more.

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Creative industries have their origin in individual creativity, skill and talent and that have a potential for wealth and job creation through the generation and exploitation of intellectual property. Creative industries encompass major segments including: artisanal products; visual arts; performing arts; cinema and audiovisual media; literature, books and publishing; and others.

The UNCTAD/UNDP classification of creative industries is divided into four broad groups: HERITAGE, ARTS, MEDIA, AND FUNCTIONAL CREATIONS, including creative services such as architectural, advertising, cultural and recreational, creative research and development (R&D), digital and other related creative services.

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