The Philippines can learn from the success of creative industries in Japan and South Korea as creative industries in the Philippines seem to operate underground. Most of those who create are not entrepreneurs and remain invisible to the market.

As creative industries accounted for less than five percent of the Philippines gross domestic product, this figure is too low and that the country can do more.

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Following the declaration of British Council in naming Cebu as the “Creative City” in the Philippines,  the province has yet to step up in professionalizing the industry and achieve its goal to be the legitimate design capital in the Philippines, or in Asia.

Once Cebu maximizes its creative industry, it can be another powerful economic engine for the province.

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