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Outsourcing – CRM Counsel
November 3, 2009 | Leave a Comment
Customer relationship management (CRM) consist of methods of interaction with customers.
The information collected via CRM can be used for promotion and surveys, such as polling for customer satisfaction. CRM methodology include employee training and specific functions software, handling incoming customer communication like phone calls and e-mail.
CRM Initiatives often fail because implementation was limited to software installation, without providing the context, support and training for employees.