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February 2, 2011 | 
When asked for the key of his business success, William Dillard– founder of the third largest department store chain in the United States, Dilliard’s– was quoted, “Location. Location. Location.”
To know your turf is owning it and taking advantage of it. One way of gaining information on your business location is through geographical information location.
A geographic information system (GIS) is any system that captures, stores, analyzes, manages, and presents data that are linked to location. It merges cartography, statistical analysis, and database technology.
GIS can be used in remote sensing, land surveying, public utility management, natural resource management, urban planning, emergency management and localized search engines. In a general sense, GIS is an information system that integrates, stores, edits, analyzes, shares, and displays geographic information for intelligent decision making.
GIS applications are tools that allow users to create interactive queries (user-created searches), analyze spatial information, edit data, maps, and present the results of all these operations.
GIS offers capabilities that will aid public institutions – and even private enterprises – to effectively evaluate their programs in relation to certain environmental and geographic factors.
It provides users with a database and a common visual language that allows its users to manage, analyze, share and present specific information in connection to a selected location or area of interest. GIS can bring together people of different disciplines, groups, organizations and communities and helps them understand and resolve problems and issues.
GIS is widely used in traditional vertical markets including business, government, education, science, environmental and conservation organizations, and utilities.
GIS can impact the day-to-day lives of consumers thanks to the rapid expansion of more usable computer technology, and the reliance of many new applications on an infrastructure of geographic knowledge.
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Reference:
Dagooc, Ehda. “PHL deemed as growth area for GIS.” 29 January 2011. Cebu’s The Freeman. Accessed 30 January 2011. Link Here.
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