Jan

22

For small-to-medium enterprises (SMEs), social media can supplement traditional marketing campaigns and boost products and services’ presence in the attention of targeted market segments.

Anyone or any business can create a social media account online for free, however it should not be seen as without cost. Time, manpower, promotions, contests, among other resources, needto be considered.

Here are some lessons in social media for small and medium enterprises.

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Jan

21

What is the ultimate source of growing your business?

In the 70’s and 80’s; it was new products and services! If you build a better mousetrap, and the world will knock on your door.

Then in the ’90s, when David Aaker popularized the strategy and structure of market management, it became clear that products were second only to market segments.

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Jan

19

A good outsourcing services provider offers top-notch, cost-effective and well-crafted solutions tailor-fit to clients’ business outsourcing requirements.

Business and knowledge process outsourcing (KPO) companies cater to clients and businesses in creating value-for-money solutions. It’s their prime directive in existence, to hiring competent and highly-skilled, professionals and couple these talented individuals with the right technology and methodology in order to deliver a successful project.

A good outsourcing services provider is also focused yet flexible, able to effectively utilize current and emerging technologies like Java, Net-based and other open source platform applications in the service of diverse clients, companies in several important industries such as telecommunications, health care, information technology, manufacturing and others.

A good outsourcing services provider aims to make that positive difference for their client’s businesses or projects through the use of proper direction, the right technology and an excellent team to turn any idea into a successful reality while maintaining a high level of quality and professionalism.

A good outsourcing services provider should also be a business partner; a trusted partner who also offer professional consulting and share the risks in business, like starting projects in small case to mitigate risks and limit resources, to encourage a series of project development activities such as analyze variables, design protocols, build and test in order to produce the desired results before engaging in large-scale operations.

Jan

17

Making its mark in the contact center segment in business process outsourcing, it will be more than natural for the Philippines to invest further in its transition to knowledge process outsourcing (KPO).

KPO is a segment of outsourcing with more intellectual requirements in human resources.  Those who are already employed by the BPO industry can easily build their careers by moving up to KPO. Aside from the usual BPO tasks, those working in KPO have to bring in their own talents.

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