R Chandrasekaran, President of IT services, Nasdaq-listed firm Cognizant– a competitor of TCS, Infosys and Wipro– advises IT companies to scale up capabilities, fix service delivery models and gear themselves up to tap new markets, as the outsourcing industry will meet changes in the next 10 years.

“By 2020, many of the services will be bundled as end-to-end rather than discrete services. So we need to deliver capabilities and expand. The market is expected to go through rapid changes. We need to scale up capabilities, high-end consulting and tap new geographies.”

— R Chandrasekaran, President, Cognizant.

As Indian IT industry gets most of its revenues from clients based in the United States and the United Kingdom, there is focus shifting to Asia where new opportunities lies in non-traditional markets and the rising consumerism in the region, particularly in the area of mobile phones which have evolved a utility gadget that delivers services.

The sectors the Indian IT industry serves are also experiencing change. The healthcare and lifesciences space are going through a phase of consolidation, more opportunities for revenue.

Cognizant is getting prepared to take advantage of structural shifts happening across the sectors as well as provide high-end skills, expand services. And its techno-campus in Coimbatore could be a step in the right direction.

Cognizant is counting on  Coimbatore City, India to be the key to its success. The IT services company is  on a major recruiting drive of students fromr engineering colleges in and around the city.

The Coimbatore techno-campus as seven floors with a capacity to employ 6000 professionals. Already, this newly opened techno-campus has filled up half the seats. Cognizant hopes to mold its newly hired personnel into providers of high quality innovation and services.


  1. “IT cos need to tap new markets, tweak biz models”. 1 February 2010. The Economic Times of India. Accessed 1 Fenbruary 2010. Link Here
  2. “Cognizant keen to develop its Coimbatore facility.” 30 January 2010. The Economic Times of India. Accessed 1 February 2010. Link Here
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