Enterprises and organizations must be proactive in taking advantage of online social media and networking to reach out to customers and prospects.

Unlike before when not all customer service personnel can expect to serve everyone’s need, managing customers online can make response and rewards to customer concerns simultaneous and seamless. It may seem simple enough; however, it can also be complex.

Here are some approaches to managing customers online that have been effective for others; it could be effective for you too.

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