Apr
10
Social and Mobile Media, the New Platform for Marketing
April 10, 2012 | 3 Comments
The demand for sharing information to build leads and attract customers is what drives the global boom in digital advertising and marketing management solutions.
Businesses now look into having integrated platforms to manage marketing campaigns across digital media channels and formats including in-stream video, fan pages for their brands, products and services.
The advertising and business process outsourcing industries in the Philippines is now helping clients worldwide to find cost effective solutions to acquire and use new technologies and online media for their business marketing needs.
Apr
2
Putting People First
April 2, 2012 | Leave a Comment
People are not just ‘assets,’ they are human beings who must be encouraged to think independently. Without people, a company has nothing. It should be “People first before profits.”
These are the words of Howard Behar, a recognized management mentor who worked as a senior executive at Starbucks and helped mold the coffee company’s corporate culture into a prosperous people-centered one.
Behar compels aspiring leaders in business, in government, in the corporate world or in the academe to show people care, build trust, hold accountability, and know one’s identity and keep to one’s convictions.
Behar believes that if leaders regard employees and customers as creative human beings, everything else about the business will take care of itself.
“If you think of your staff as people (not assets or labor costs), they will achieve results beyond what is thought possible. And if you think of your customers as people you serve (not sources of revenue), you’ll make a deep connection with them, and they’ll come back over and over,”
– HOWARD BEHAR
These days, it is becoming more and more about relationships and connecting, thus Behar prioritizes the importance of personal leadership.
“It is people—in the best of times, and especially in the hardest times—who will inspire you, sustain and grow your organization, and get you through.
It is people who have the creativity, energy and passion to move us forward.
Even if financial resources are at hand to ease your business (whether from investors, banks, the government, good internal management, or family), it’s not going to make any difference if everyone isn’t committed, creative and purposeful about where you’re going … we need people’s creativity, which means doubling down on taking care of people…”
– HOWARD BEHAR
Mar
28
Venture Capital in Cebu
March 28, 2012 | Leave a Comment
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Cebu, Philippines – A Silicon Valley based capitalist, John Kim, recognizes Cebu’s community of technology experts, whose concepts and works have good potential in the global commercial market.
Cebu is developing its own venture capital market to make the province a legitimate information and communication technology hub, a bid to becoming Asia’s “Silicon Valley.”
Mar
26
7 Areas to Improve in BPO Philippines
March 26, 2012 | 1 Comment
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A Business Processing Association of the Philippines (BPAP) survey held this February 2012 reveals seven (7) IT-BPO that must be urgently addressed to ensure that the BPO Philippines industry benefits from trhe growing international demand for its outsourced services.
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