The Cebu Educational Development Foundation for Information Technology (CEDF-IT) pledges to strengthen the academe-industry linkage to improve recruitment, in response to the escalating demand for information technology, business process and knowledge process outsourcing jobs in Cebu City, Philippines.

The main thrust of the organization is to help the academe turn out high school and college graduates whose skills and talents meet industry requirements.

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The demand for sharing information to build leads and attract customers is what drives the global boom in digital advertising and marketing management solutions.

Businesses now look into having integrated platforms to manage marketing campaigns across digital media channels and formats including in-stream video, fan pages for their brands, products and services.

The advertising and business process outsourcing industries in the Philippines is now helping clients worldwide to find cost effective solutions to acquire and use new technologies and online media for their business marketing needs.

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New York-based integrated digital advertising solutions provider, MediaMind announced its expansion in Cebu, Philippines and to double its employee pool this 2012

For clients in media and creative advertising, and publishing, Media Mind provides an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search.

The company’s decision to expand the service center in Cebu, Philippines, stems from positive experience over the past year and the rich supply of creative talents here.

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People are not just ‘assets,’ they are human beings who must be encouraged to think independently. Without people, a company has nothing. It should be “People first before profits.”

These are the words of Howard Behar, a recognized management mentor who worked as a senior executive at Starbucks and helped mold the coffee company’s corporate culture into a prosperous people-centered one.

Behar compels aspiring leaders in business, in government, in the corporate world or in the academe to show people care, build trust, hold accountability, and know one’s identity and keep to one’s convictions.

Behar believes that if leaders regard employees and customers as creative human beings, everything else about the business will take care of itself.

“If you think of your staff as people (not assets or labor costs), they will achieve results beyond what is thought possible. And if you think of your customers as people you serve (not sources of revenue), you’ll make a deep connection with them, and they’ll come back over and over,”


These days, it is becoming more and more about relationships and connecting, thus Behar prioritizes the importance of personal leadership.

“It is people—in the best of times, and especially in the hardest times—who will inspire you, sustain and grow your organization, and get you through.

It is people who have the creativity, energy and passion to move us forward.

Even if financial resources are at hand to ease your business (whether from investors, banks, the government, good internal management, or family), it’s not going to make any difference if everyone isn’t committed, creative and purposeful about where you’re going … we need people’s creativity, which means doubling down on taking care of people…”


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