Presently Cebu, Philippines is among the most popular ESL (English as a Second Language) destinations in Asia, particularly for the Japanese and South Koreans.

Record showed that at present, Cebu registered over ten thousand tourists, taking up ESL in Cebu a year. So far, majority of them are Korean nationals.  Education-tourism is now one of the best growth drivers for tourism in Cebu, as this could promote long-staying visitors.

Initially, the Cebu targeted the Chinese and Japanese. This strength is expanding to attract other overseas markets, other non-English speaking countries in Europe like Russia.

The Russian Federation looks to Cebu, Philippines with its potential to attract Russian nationals to study ESL because the island provinces offers expertise in teaching English, and its significant charm as a tourist destination for travelers.

Aside from being a tourism destination for Russians, Cebu will create and develop an international program that would interest Russians to study here.

The Russian Consulate office in Cebu, recently announced its partnership with the University of San Carlos, to open up a Russian Language Course to start off this coming August.

This crash-course offer is designed especially for those tourism front-liners who frequently deal with Russian visitors, such as hotel personnel, as well as Filipinos who want to learn the Russian language for any purpose.

Through this Cebu’s hotel industry is preparing for the influx of Russian tourists.

Last year, the Cebu Business Club through the Cebu Leads Foundation, initiated that creation of Cebu Hub for English Excellence (CHELE), an advocacy that will push Cebu as an ESL destination in the world.

This advocacy can draw in at least thirty thousand to forty thousand education-tourists a month, when facilities for ESL will be properly established in the province.

This expected number is expected to triple once a formal body is created to promote these services to the international market, while providing a good policy and programs that encourage other nationalities to consider Cebu as their preferred ESL site. With suitable ESL facilities that are properly accredited to international standards are built, this aim of the advocacy can be easily achieved.

There is a need for Cebu to formalize this positioning, and proper implementation of programs, as well as security assurance should be re-enforced.

Other major business organizations such as Cebu Chamber of Commerce and Industry supports the advocacy, confident that Cebu will be able to take off in attracting education-tourists not only from any country in world, where English is not the native tongue.

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