The province embarks on a social marketing program to help announce that Cebu, Philippines is open to global business and trade.

Research, Education and Institutional Development Foundation Inc. (REID) reports that while the country has established a social marketing program composed of officials from the Department of Tourism, Department of Transportation and Communications and airport authorities to market the country, Cebu can embark on its own promotional campaign.

Cebu already succeeded in marketing itself as an island destination with its its improved connectivity to other neighboring countries.

Cebu can create promotional strategies to lure more carriers to come to the country. For one, Cebu can start by educating its communities about the open skies policy and improve tourism services and products.

Last March 14, President Benigno Aquino III signed Executive Order 29 setting an open skies policy that granted additional rights to foreign airlines. The strategy is meant to encourage competition and spur the growth of tourism, trade and investments in the country’s tourist hubs and developing economic centers outside of the country’s capital.

The policy also improved air connectivity, tourism and hotel projects.

Business and tourism infrastructure development is a key factor in attracting foreign carriers to consider Cebu.

There is so much potential in Cebu with its improved entry and exit points.

Mactan-Cebu International Airport Authority (MCIAA) is one of the important gateways for foreign carriers to the country. Last year the airport handled 5.4 million passengers, 1.2 million of whom were international passengers. MCIAA is hoping to handle six million passengers this year. The facility is on track with the 20 percent growth in passenger traffic in the first four months of the year.

Full Time Experts OutsourcingSocial Networkers, Search Engine Marketers for Hire!
Cacho, Kat. "Social marketing, open skies 
to attract visitors to Cebu."
12 June 2011. The SunStar Cebu. 
Accessed 13 June 2011. Link Here.


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