May

19

The Business Processing Association of the Philippines (BPAP) announces two meetings set later this year to address core strategic issues for the BPO services industry in the Philippines.

Both meetings are months away, but best find out more and set your calendars now.

The first meeting is a quarterly briefings or CEO Forum, conducted by BPAP.   Such forums address specific issues of immediate importance to the industry that significantly impacts investment and job creation.  Entitled, “Brand Visibility: Marketing the IT-BPO and Global In-House Center (GIC) Industry,” this CEO Forum will take place July 21.

The CEO Forum will present the results of a quarterly survey of industry leaders, and the perspectives of a top analyst, respected brand and marketing authorities, C-level industry executives, government officials, and media editors and reporters.

Everest Group will speak on marketing the industry both globally to investors and locally to prospective knowledge workers. A respected brand authority has been invited to speak on “What Should be Said, To Who, and Who Should Pay for It?” An industry panel will discuss their views of the industry’s brand and a strategic plan to strengthen it.

And a panel composed of government officials and media personalities will take up the roles of government and media in disseminating the industry and country brands. Brand visibility supports investment in the industry and builds esteem among potential employees.

• • •

The 2011 International Outsourcing Summit will take place October 11 to 12.

Almost 50 out of 60 invited speakers and panelists from an extraordinary group of top executives and analysts from industry-leading organizationshave confirmed their participation this early.

The theme of the Summit — “Global Market Leaders Addressing Global Issues” — will focus on innovation and value creation. The industry is moving up the value chain rapidly, and clients expect services providers to be their partners in enhancing value for their customers.

The Summit will also provide the opportunity to examine growth of the Philippines’ IT-BPO and GIC industry, and its prospects.  The Summit features plenary sessions, breakouts, an exhibit, gala dinners, business matching, and site tours.

Additional information on the Summit is available at its website , including regular updates, news, a blog, and social networking.

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Source:
Hamlin, Michael. "2 meetings address branding,
strategic direction for IT-BPO" 10 May 2011.
Manila Bulletin. Accessed 14 May 2011.
Link Here.

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